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Vanguard Considers Offering Crypto ETFs Amid Growing Client Demand

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Vanguard, managing $9.3 trillion in assets, is considering letting clients trade cryptocurrency ETFs on its platform, marking a big shift from its cautious past. While the firm won’t launch its own crypto products, it plans to offer selected third-party crypto ETFs in response to growing client demand and a clearer regulatory landscape. This move could make digital assets more accessible to Vanguard’s 50 million investors and signal growing acceptance of crypto among traditional finance giants.

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